The use of preference and perception measures in new product development: an exposition and review.

Name

useofpreferencep00silk.pdf

Size

1.32 MB

Format

Adobe PDF

Checksum (MD5)

0aec54d024ff82b7b31d93113e52f819

Author(s)

Silk, Alvin J.

Date Issued

1968

Publisher

[Cambridge, Mass., M.I.T

Series/Report no.

Working paper (Sloan School of Management) ; 360-68.

Description

Prepared for use in the Management Science in Marketing summer session at M.I.T., Sept., 1968.

Subjects

Management information systems.

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