Enabling Factors in Successful Product Development
Name
ICED_2005_paper_FINAL2.pdf
Size
417.71 KB
Format
Adobe PDF
Checksum (MD5)
d994a93d74fe6cc2a763e34aa0f5107d
Author(s)
Tang, Victor
Liu, Bing
Kellam, Benjamin A.
Otto, Kevin N.
Seeing, Warren P.
Date Issued
August 15, 2005
Abstract
The research literature and industry best-practices report a vast number of enabling factors that contribute to successful product development (PD). Collectively this body of work also establishes the causal linkages between these enabling factors and overall success in PD. But what specific factors will produce what specific outcomes are vague and ambiguous. To address this apparent void, we find distinct sets of PD enabling factors that are statistically accurate predictors of the specific project outcomes of profit, market share, customer satisfaction, organizational effectiveness, and product quality. We are also motivated to help organizations improve their PD. To that end, we develop a diagnostic tool using the factors that predict our five PD outcomes. This tool is used to pinpoint weaknesses and focus on improvements to achieve specific desired outcomes. Results of in situ testing of the tool are reported in this article. The guiding principles of this work are specificity and actionability: specific enabling factors that can produce specific results, and an actionable diagnostic-tool that practitioners can use to improve the practice and results of their PD projects.
Subjects
PD success factors
PD diagnostics
PD capability
PD performance
Terms of Use
Attribution-NonCommercial-ShareAlike 3.0 United States
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