A case study in gray markets
Author(s)Bezerra, Rawflin Praia, 1962-
impacts of gray market in the marketing strategy
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Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, 1998.Includes bibliographical references (leaves 73-78).
DepartmentSloan School of Management
Massachusetts Institute of Technology
Sloan School of Management