A case study in gray markets
Author(s)
Bezerra, Rawflin Praia, 1962-
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Alternative title
impacts of gray market in the marketing strategy
Advisor
Duncan Simester.
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Thesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, 1998. Includes bibliographical references (leaves 73-78).
Date issued
1998Department
Sloan School of ManagementPublisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management