Browsing SCALE Research Reports by Author "Basu, Probal"

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    • Customer segmentation in the medical devices industry 

      Basu, Probal; Kim, Eun Kyun (Massachusetts Institute of Technology, 2007)
      This thesis addresses Company X's concerns about its product shipment options. The company ships over 70% of its products to its customers using the primary service provider that ensures that the product is at the customer ...