SCALE Research Reports: Recent submissions
Now showing items 229-231 of 503
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Perfecting visibility with retailer data
(Massachusetts Institute of Technology, 2014)This thesis investigates the utility of using retailer point of sales (POS) data in the production planning process of a consumer-packaged goods (CPG) manufacturing company. The quantitative measurements of utility include ... -
Strategy for direct to store delivery
(Massachusetts Institute of Technology, 2014)The thesis attempts to answer the question which is commonly asked by retailers and manufacturers - what's the best way to deliver a product to the store? Specifically the thesis tries to understand and evaluate the impact ... -
Segmentation strategies in urban retail : an application to nanostores in Bogota
(Massachusetts Institute of Technology, 2014)This research analyzes how to apply segmentation strategies in the nanostore retail market, focusing on a pilot company located in Bogota, Colombia. This study introduces two segmentation strategies: 1) a sketch segmentation ...


