A Framework for Customer Collaboration Case Study in FMCG

Author(s)
Kurtaran, Hacı Ahmet
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Attribution 4.0 International (CC BY 4.0) http://creativecommons.org/licenses/by/4.0/
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Date issued
2016-04-01
URI
http://hdl.handle.net/1721.1/102065
Series/Report no.
SCALE Research Reports;MISI-2014-7
Keywords
customer collaboration, customer segmentation, supply chain management
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