The Effect of e-Business on Supply Chain Strategy
Author(s)Simchi-Levi, David; Simchi-Levi, Edith
Internet technology has forced companies to redefine their business models so as to improve the extended enterprise performance - this is popularly called e-business. The focus has been on improving the extended enterprise transactions including Intraorganizational, Business-to-Consumer (B2C) and Business-to-Business (B2B) transactions. This shift in corporate focus allowed a number of companies to employ a hybrid approach, the Push-Pull supply chain paradigm. In this article we review and analyze the evolution of supply chain strategies from the traditional Push to Pull and finally to the hybrid Push-Pull approach. The analysis motivates the development of a framework that allows companies to identify the appropriate supply chain strategy depending on product characteristics. Finally, we introduce new opportunities that contribute and support this supply chain paradigm.
Massachusetts Institute of Technology. Engineering Systems Division
ESD Working Papers;ESD-WP-2003-01.04-ESD Internal Symposium