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dc.contributor.advisorMichael A. M. Davies.en_US
dc.contributor.authorCasselman, Thomas J. A. (Thomas James Arthur)en_US
dc.contributor.otherSystem Design and Management Program.en_US
dc.date.accessioned2016-11-14T19:05:29Z
dc.date.available2016-11-14T19:05:29Z
dc.date.copyright2014en_US
dc.date.issued2014en_US
dc.identifier.urihttp://hdl.handle.net/1721.1/105293
dc.descriptionThesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, Engineering Systems Division, 2014.en_US
dc.descriptionCataloged from PDF version of thesis.en_US
dc.descriptionIncludes bibliographical references (pages 60-62).en_US
dc.description.abstractThe lean startup methodology has been successfully applied to product development at startup companies, however many of its principles may also be of benefit to established firms. The purpose of this research was to explore the benefits of the lean startup methodology in established organizations. An electronic survey was administered to product managers and engineers at 44 established companies from diverse industries as well as posted on relevant online community groups. Follow-up up interviews were conducted with select respondents for further in-depth analysis. A total of 44 individuals completed the survey and 5 follow-up interviews were conducted. Overall, 11 respondents (25%) reported use of the lean startup methodology at established firms. Success with the methodology was reported in 6 cases. A high proportion of respondents (66%) were not familiar with the method; however, did report use of specific principles aligned with the lean startup method. Results also suggested that use of the methodology was more frequent in environments with high uncertainty and in companies less than 20 years old. Interview results corroborated survey findings and highlighted barriers to implementation. The findings of this work suggest that the lean startup methodology may provide benefit to established firms, however the application of this method in this context is in its infancy. Implications for best practice and directions for future research are also discussed.en_US
dc.description.statementofresponsibilityby Thomas J. A. Casselman.en_US
dc.format.extent71 pagesen_US
dc.language.isoengen_US
dc.publisherMassachusetts Institute of Technologyen_US
dc.rightsM.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.en_US
dc.rights.urihttp://dspace.mit.edu/handle/1721.1/7582en_US
dc.subjectEngineering Systems Division.en_US
dc.subjectSystem Design and Management Program.en_US
dc.titleBeyond the lean startup : applying the lean startup methodology in established firmsen_US
dc.typeThesisen_US
dc.description.degreeS.M. in Engineering and Managementen_US
dc.contributor.departmentMassachusetts Institute of Technology. Engineering Systems Division.en_US
dc.contributor.departmentSystem Design and Management Program.en_US
dc.identifier.oclc962266534en_US


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