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dc.contributor.advisorYanchong (Karen) Zheng.en_US
dc.contributor.authorMariadassou, Shwetha Paramanandaen_US
dc.contributor.otherMassachusetts Institute of Technology. Operations Research Center.en_US
dc.date.accessioned2017-10-30T15:04:13Z
dc.date.available2017-10-30T15:04:13Z
dc.date.copyright2017en_US
dc.date.issued2017en_US
dc.identifier.urihttp://hdl.handle.net/1721.1/112010
dc.descriptionThesis: S.M., Massachusetts Institute of Technology, Sloan School of Management, Operations Research Center, 2017.en_US
dc.descriptionThis electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.en_US
dc.descriptionCataloged from student-submitted PDF version of thesis.en_US
dc.descriptionIncludes bibliographical references (pages 55-60).en_US
dc.description.abstractWe build on existing operations and marketing research focusing on the effect of information transparency on consumers by studying how transparency into the levels and changes of relative sustainability performance affects consumer behavior. Our work considers two forms of transparency: process transparency and customer transparency. We operationalize process transparency, in which information about the company's sustainability performance relative to competitors is revealed to the customer, in the product purchase domain. We operationalize customer transparency, in which the customer receives information about their own sustainability performance relative to other customers, in the energy consumption domain. In a series of online consumer choice experiments, we find that within the product purchase domain, transparency into the company's current levels of sustainability performance has a more powerful effect on influencing consumer purchase behavior than transparency into the company's changes in relative sustainability performance over time. Conversely, in the energy consumption domain, we find that transparency into the customer's changes in sustainability performance over time, relative to other customers, has a more dominant effect in motivating energy conservation than transparency into the customer's relative levels of sustainability performance. We employ structural equation models to identify the underlying mechanisms that drive these results.en_US
dc.description.statementofresponsibilityby Shwetha Paramananda Mariadassou.en_US
dc.format.extent60 pagesen_US
dc.language.isoengen_US
dc.publisherMassachusetts Institute of Technologyen_US
dc.rightsMIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission.en_US
dc.rights.urihttp://dspace.mit.edu/handle/1721.1/7582en_US
dc.subjectOperations Research Center.en_US
dc.titleRelative performance transparency : effects on sustainable purchase and consumption behavioren_US
dc.typeThesisen_US
dc.description.degreeS.M.en_US
dc.contributor.departmentMassachusetts Institute of Technology. Operations Research Center.en_US
dc.identifier.oclc1006884463en_US


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