A quantitative study of some predetermined elemental time standard systems
Author(s)
Monahan, Richard E. (Richard Edward)
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Advisor
C. Harry Schrieber.
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Thesis (B.S.)--Massachusetts Institute of Technology, School of Industrial Management, 1960. MIT copy bound with: The relative retention by the public of cartoon versus live, factual television advertising / by Arthur David Krulik [1960] Includes bibliographical references (leaves [22]-[23]).
Date issued
1960Department
Massachusetts Institute of Technology. School of Industrial Management; Sloan School of ManagementPublisher
Massachusetts Institute of Technology
Keywords
School of Industrial Management