A quantitative study of some predetermined elemental time standard systems
Author(s)Monahan, Richard E. (Richard Edward)
C. Harry Schrieber.
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Thesis (B.S.)--Massachusetts Institute of Technology, School of Industrial Management, 1960.MIT copy bound with: The relative retention by the public of cartoon versus live, factual television advertising / by Arthur David Krulik Includes bibliographical references (leaves -).
DepartmentMassachusetts Institute of Technology. School of Industrial Management; Sloan School of Management
Massachusetts Institute of Technology
School of Industrial Management