Consumer preference within a wide range of fragrances by Lee Jay Alter.
Author(s)Alter, Lee Jay
Ross M. Cunningham.
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Thesis (B.S.)--Massachusetts Institute of Technology, School of Industrial Management, 1960.MIT copy bound with: Approximating the point binomial with the Gram-Charlier type B series / by David Aaker, David Butterfield Includes bibliographical references.
DepartmentMassachusetts Institute of Technology. School of Industrial Management; Sloan School of Management
Massachusetts Institute of Technology
School of Industrial Management