Build Alipay ecosystem in Brazil
Name
1051237019-MIT.pdf
Description
Full printable version
Size
4.92 MB
Format
Adobe PDF
Checksum (MD5)
e17be80503450dfe3972969f47a14cc7
Author(s)
Qiu, Peipei, S.M. Sloan School of Management
Advisor(s)
Simon Johnson.
Date Issued
2018
Publisher
Massachusetts Institute of Technology
Abstract
Digital payment has proven to be an effective tool to narrow the gaps in financial inclusion. In this area, China has outperformed most developed countries, with Alipay taking the leading role. After achieving critical mass in the domestic market through building a comprehensive ecosystem, Alipay, like many other Chinese tech giants, is also considering expanding its reach into the global market. Among emerging countries, Brazil stands out as being an ideal target for many reasons. Currently, large portions of Brazilian population and a significant number of small businesses are underserved by a concentrated and highly profitable banking system. Additionally, the domestic Brazilian FinTech market is still nascent and fragmented. By building up an Alipay-like payment ecosystem in Brazil, Alipay could create synergy with the local financial system and enable players and users to capture more value from it. This study analyzes the dynamics and structure of Alipay's ecosystem, decodes the key drivers of its success in China and reviews some of its first experiments in the global market. This study also assesses the FinTech market in Brazil by evaluating opportunities Alipay could capture, and risks and challenges it has to take into consideration. This study also includes an analysis of Alipay's Artificial Intelligence development domestically and internationally. Finally, this study develops strategic suggestions for Alipay to enter the Brazilian market.
Description
Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2018.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 35-37).
Subjects
Sloan School of Management.
MIT Department
Sloan School of Management
Terms of Use
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