MIT Libraries logoDSpace@MIT

MIT
View Item 
  • DSpace@MIT Home
  • MIT Libraries
  • MIT Theses
  • Graduate Theses
  • View Item
  • DSpace@MIT Home
  • MIT Libraries
  • MIT Theses
  • Graduate Theses
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Build Alipay ecosystem in Brazil

Author(s)
Qiu, Peipei, S.M. Sloan School of Management
Thumbnail
DownloadFull printable version (4.923Mb)
Other Contributors
Sloan School of Management.
Advisor
Simon Johnson.
Terms of use
MIT theses are protected by copyright. They may be viewed, downloaded, or printed from this source but further reproduction or distribution in any format is prohibited without written permission. http://dspace.mit.edu/handle/1721.1/7582
Metadata
Show full item record
Abstract
Digital payment has proven to be an effective tool to narrow the gaps in financial inclusion. In this area, China has outperformed most developed countries, with Alipay taking the leading role. After achieving critical mass in the domestic market through building a comprehensive ecosystem, Alipay, like many other Chinese tech giants, is also considering expanding its reach into the global market. Among emerging countries, Brazil stands out as being an ideal target for many reasons. Currently, large portions of Brazilian population and a significant number of small businesses are underserved by a concentrated and highly profitable banking system. Additionally, the domestic Brazilian FinTech market is still nascent and fragmented. By building up an Alipay-like payment ecosystem in Brazil, Alipay could create synergy with the local financial system and enable players and users to capture more value from it. This study analyzes the dynamics and structure of Alipay's ecosystem, decodes the key drivers of its success in China and reviews some of its first experiments in the global market. This study also assesses the FinTech market in Brazil by evaluating opportunities Alipay could capture, and risks and challenges it has to take into consideration. This study also includes an analysis of Alipay's Artificial Intelligence development domestically and internationally. Finally, this study develops strategic suggestions for Alipay to enter the Brazilian market.
Description
Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2018.
 
Cataloged from PDF version of thesis.
 
Includes bibliographical references (pages 35-37).
 
Date issued
2018
URI
http://hdl.handle.net/1721.1/117940
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.

Collections
  • Graduate Theses

Browse

All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

My Account

Login

Statistics

OA StatisticsStatistics by CountryStatistics by Department
MIT Libraries
PrivacyPermissionsAccessibilityContact us
MIT
Content created by the MIT Libraries, CC BY-NC unless otherwise noted. Notify us about copyright concerns.