The critical spirit in everyday object design : a study of Maywa Denki's creative method

Abstract

Maywa Denki is a Japanese crossover creative company. It is an art studio as well as a toy design company. Maywa Denki saw the value of the meaning expressed in art works, and managed to turn such expression into the attractiveness of products. The possible connection of art and product design is to provide meaning for the public with skillful expression. Such expression has its own techniques, one of which used by Maywa Denki could be traced back to the technique used in ritual objects in traditional culture. Maywa Denki is a successful crossover company because it manages to promote individual expression. Inspired by Maywa Denki products, I proposed my own work "the Floating World". It is based on the observation of individual living condition and it includes graphic design, story-telling, object design and short videos. This thesis analyzed that technique of Maywa Denki, Maywa Denki's crossover product development path and described my own design work.