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Fueling innovation and growth strategies with corporate venturing
(Massachusetts Institute of Technology, 1999)
This thesis covers the broad topic of Corporate Venturing as used by large, established firms and focuses mainly on U.S. institutions. A comprehensive review of corporate R&D is presented, evaluating recent industry trends ...
Addressing the complexity of multimedia wireless computing solutions
(Massachusetts Institute of Technology, 2000)
The challenges of implementing CRM in the financial services industry
(Massachusetts Institute of Technology, 2003)
Customer Relationship Management means great opportunities and great challenges for those who want to pursue a broad implementation. Despite investing millions of dollars in CRM initiatives, many companies are facing the ...
Developing a strategy for the SOA market at a leading software vendor
(Massachusetts Institute of Technology, 2007)
The Delta Model Framework provides an excellent platform to analyze and develop a business strategy that will assure the firm has competitive advantage. Its foundation is in the three core positions, Best Product, Total ...
Implications of two-sided advertising in the automotive industry
(Massachusetts Institute of Technology, 2004)
The extreme competition in the automotive industry results in razor-thin profit margins as original equipment manufacturers (OEMs) compete for market share and profits which increase shareholder value. Product differentiation ...
Application of the Design Structure Matrix to integrated product development process
(Massachusetts Institute of Technology, 2005)
A challenging aspect of managing complex product development process is the ability to account for iterations, which are inherent in the design process. A leading edge approach to account for iterations in development ...
Characterization of the cost of forecast error in a complex supply chain
(Massachusetts Institute of Technology, 1998)
The importance of forecast accuracy is increasing in the semiconductor industry due to two compounding factors. The complexity of the manufacturing process is increasing which causes manufacturing cycle times to increase ...
Market research of commercial recommendation engines for online and offline retail
(Massachusetts Institute of Technology, 2014)
In the era of big data and predictive analytics, recommendation systems or recommendation engines that recommend merchandise or service offerings based on individual preferences have had a revolutionary impact on retail ...
Quantifying the source of reentrant line variability and the effects of processes standardization on tool availability variability
(Massachusetts Institute of Technology, 2007)
This thesis quantifies the sensitivity of tool availability variability with respect to product throughput and examines how Intel's High Precision Maintenance initiative can be used to minimize these effects. Tools with ...
Targeted online advertising : persuasion in an era of massless communication
(Massachusetts Institute of Technology, 2008)
In recent years, the decline of the mass media and the growth of a participatory and fragmented audience online have forced advertisers, agencies, and publishers to revise their thinking about delivering marketing messages ...