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Now showing items 11-20 of 1099
Exploring online retailing strategies : case studies of leading firms in the U.S. and China
(Massachusetts Institute of Technology, 2012)
Online retailing has been a significant part of people's daily life. Research shows that 85% of internet users have purchased online. In China, with the increased penetration rate of internet and adoption of online payment, ...
Identifying disruptive customers to nurture for long-term growth
(Massachusetts Institute of Technology, 2012)
A subset of customers in a service-company's portfolio, seem unattractive to serve. Such customers neither align with the core of the company's business nor do they represent a straight-forward investment opportunity that ...
The strategic importance of the "stakeholder approach" in the service industry
(Massachusetts Institute of Technology, 2012)
In countries with a market economy it is generally agreed that companies should pursue economic profitability to survive and to provide shareholders with maximal value. The view is generally summarized as "the shareholder ...
Towards a theory of service innovation : an inductive case study approach to evaluating the uniqueness of services
(Massachusetts Institute of Technology, 2005)
Much of the innovation literature focuses exclusively on product-oriented companies. While scholars have begun researching innovation in service companies, the field of service innovation remains undeveloped and relatively ...
An analysis of nine-ending pricing
(Massachusetts Institute of Technology, 2004)
Prices ending in 9 are ubiquitous. In this paper I first develop a theoretical model of the effect of such prices on sales and review the empirical literature on the topic. Then I use a data set from an online experiment ...
Benefits, costs, and trade-offs : strategic and operational decision making in the multi-mission U.S. Coast Guard : a first look
(Massachusetts Institute of Technology, 2008)
The U.S. Coast Guard performs a diverse array of missions ensuring the maritime safety and security of America as well as the stewardship of her maritime resources. It efficiently and competently performs these missions ...
Management innovations at outstanding information technology companies and implications for China
(Massachusetts Institute of Technology, 2010)
Over the past few decades, information technology has fundamentally changed the way we work as a society. Managers often forget that management itself also needs to change along with our evolving society. It is an opportunity, ...
Strategies for decommoditizing and internationalizing a prepaid business unit
(Massachusetts Institute of Technology, 2011)
This thesis aims to establish a new strategy for a Brazilian IT service company to leverage the operation of its prepaid business unit in Brazil and overseas. The work starts using the Delta Model to segment the customers, ...
Defining business strategy for development of travel and tourism industry
(Massachusetts Institute of Technology, 2011)
Many studies conducted on Travel and Tourism industry consider tourism an economic phenomenon. Providing a customer-satisfaction-based analysis, this thesis deals with both economic and social aspects. Economic data on ...
Improving on-time delivery performance through the implementation of lean supply chain management
(Massachusetts Institute of Technology, 2002)