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dc.contributor.authorCunningham, Andrew, S.M. (Andrew James) Massachusetts Institute of Technology.en_US
dc.contributor.otherMassachusetts Institute of Technology. Engineering and Management Program.en_US
dc.contributor.otherSystem Design and Management Program.en_US
dc.date.accessioned2021-10-08T16:48:25Z
dc.date.available2021-10-08T16:48:25Z
dc.date.copyright2020en_US
dc.date.issued2020en_US
dc.identifier.urihttps://hdl.handle.net/1721.1/132815
dc.descriptionThesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, System Design and Management Program, May, 2020en_US
dc.descriptionCataloged from the official version of thesis.en_US
dc.descriptionIncludes bibliographical references (pages 85-88).en_US
dc.description.abstractPlatform businesses such as Google, Amazon, VISA and Apple are major players in today's economy. But how do platform businesses start? Why would a customer visit Amazon Marketplace if there were no products, and why would businesses sell products on Amazon if there were no customers? This is a critical challenge for new platforms, and is known as the Chicken or the Egg Problem. This paper explores both successful and unsuccessful previous attempts to solve this challenge, identifies critical strategies that were used, and outlines recommendations for future platform businesses.en_US
dc.description.statementofresponsibilityby Andrew Cunningham.en_US
dc.format.extent88 pagesen_US
dc.language.isoengen_US
dc.publisherMassachusetts Institute of Technologyen_US
dc.rightsMIT theses may be protected by copyright. Please reuse MIT thesis content according to the MIT Libraries Permissions Policy, which is available through the URL provided.en_US
dc.rights.urihttp://dspace.mit.edu/handle/1721.1/7582en_US
dc.subjectEngineering and Management Program.en_US
dc.subjectSystem Design and Management Program.en_US
dc.titleThe Chicken or the Egg Problem : strategies for populating multi-sided business platformsen_US
dc.title.alternativeStrategies for populating multi-sided business platformsen_US
dc.typeThesisen_US
dc.description.degreeS.M. in Engineering and Managementen_US
dc.contributor.departmentMassachusetts Institute of Technology. Engineering and Management Programen_US
dc.identifier.oclc1262990608en_US
dc.description.collectionS.M.inEngineeringandManagement Massachusetts Institute of Technology, System Design and Management Programen_US
dspace.imported2021-10-08T16:48:25Zen_US
mit.thesis.degreeMasteren_US
mit.thesis.departmentSysDesen_US


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