Newspaper marketing strategies

Author(s)
Ashford, Philip
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Advisor
Birger Wernerfelt.
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Description
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.
 
Title as it appears in the June, 1991 M.I.T. Graduate List: Newspaper pricing strategies.
 
Includes bibliographical references (leaves 39-40).
 
Date issued
1991
URI
http://hdl.handle.net/1721.1/13310
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management
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