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Understanding customer needs--a systematic approach to the "voice of the customer"

dc.contributor.advisorJohn Hauser.en_US
dc.contributor.authorSilver, Jonathan Alanen_US
dc.contributor.authorThompson, John Charlesen_US
dc.date.accessioned2005-09-21T21:57:11Z
dc.date.available2005-09-21T21:57:11Z
dc.date.copyright1991en_US
dc.date.issued1991en_US
dc.identifier.urihttp://hdl.handle.net/1721.1/13387
dc.descriptionThesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.en_US
dc.descriptionIncludes bibliographical references (leaf 34).en_US
dc.description.statementofresponsibilityby Jonathan Alan Silver and John Charles Thompson, Jr.en_US
dc.format.extent57 leavesen_US
dc.format.extent2358600 bytes
dc.format.extent2358361 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypeapplication/pdf
dc.language.isoengen_US
dc.publisherMassachusetts Institute of Technologyen_US
dc.rightsM.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.en_US
dc.rights.urihttp://dspace.mit.edu/handle/1721.1/7582
dc.subjectSloan School of Managementen_US
dc.titleUnderstanding customer needs--a systematic approach to the "voice of the customer"en_US
dc.typeThesisen_US
dc.description.degreeM.S.en_US
dc.contributor.departmentSloan School of Managementen_US
dc.identifier.oclc25378703en_US


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