Racing to market : an ethnography of new market development in the computer industry
Author(s)
Workman, John P. (John Pinckney)
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Alternative title
Ethnography of new market development in the computer industry
Advisor
John Van Maanen.
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Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1991. Includes bibliographical references (p. 443-459).
Date issued
1991Department
Sloan School of ManagementPublisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management