Racing to market : an ethnography of new market development in the computer industry
Author(s)Workman, John P. (John Pinckney)
Ethnography of new market development in the computer industry
John Van Maanen.
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Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1991.Includes bibliographical references (p. 443-459).
DepartmentSloan School of Management
Massachusetts Institute of Technology
Sloan School of Management