Developing an accuracy-prompt toolkit to reduce COVID-19 misinformation online
Author(s)
Epstein, Ziv; Berinsky, Adam; Cole, Rocky; Gully, Andrew; Pennycook, Gordon; Rand, David Gertler; ... Show more Show less
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<jats:p>Recent research suggests that shifting users’ attention to accuracy increases the quality of news they subsequently share online. Here we help develop this initial observation into a suite of deploy-able interventions for practitioners. We ask (i) how prior results generalize to other approaches for prompting users to consider accuracy, and (ii) for whom these prompts are more versus less effec-tive. In a large survey experiment examining participants’ intentions to share true and false head-lines about COVID-19, we identify a variety of different accuracy prompts that su¬ccessfully increase sharing</jats:p>
Date issued
2021Department
Massachusetts Institute of Technology. Media Laboratory; Sloan School of Management; Massachusetts Institute of Technology. Department of Political Science; Massachusetts Institute of Technology. Department of Brain and Cognitive SciencesJournal
Harvard Kennedy School Misinformation Review
Publisher
Shorenstein Center for Media, Politics, and Public Policy
Citation
Epstein, Ziv, Berinsky, Adam J, Cole, Rocky, Gully, Andrew, Pennycook, Gordon et al. 2021. "Developing an accuracy-prompt toolkit to reduce COVID-19 misinformation online." Harvard Kennedy School Misinformation Review.
Version: Final published version