Competitive Analysis of New Energy Vehicle Market in China

Abstract

After a decade of continuous policy support and market development, China has the largest number of new energy vehicles (NEVs) in the world and over one million NEVs annual sales. Last year, the Chinese government set an ambitious goal that 20% of all passenger cars sold in 2025 would be NEV. Who are the leading players in this vast market? What vehicles are they selling? What are their competitive strategies? What are the trends? What can automakers do? The purpose of this paper is to study the NEV market in China and answer these questions.

The study analyzes the policies, the infrastructures, the sales data, and the companies. Through analysis of five key companies and other major manufacturers, the thesis categorizes the market segments, identifies some trends, and brings forward some recommendations for automakers.