Consumer behavior as risk taking; a new model and new hypotheses.

Author(s)
Rodgers, William Hamilton, III
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Sloan School of Management.
Advisor
David B. Montgomery.
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M.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission. http://dspace.mit.edu/handle/1721.1/7582
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Description
Massachusetts Institute of Technology, Alfred P. Sloan School of Management. Thesis. 1969. M.S.
 
MICROFICHE COPY ALSO AVAILABLE IN DEWEY LIBRARY.
 
Bibliography: leaves 121-122.
 
Date issued
1969
URI
http://hdl.handle.net/1721.1/14127
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.
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