Empirical modeling of the dynamics of the order of entry effect on market share, trial penetration and repeat purchases for frequently purchased consumer goods

Author(s)
Kalyanaram, Gurumurthy
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Sloan School of Management.
Advisor
Glen L. Urban.
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Description
Thesis (Ph. D.)--Massachusetts Institute of Technology, Sloan School of Management, 1989.
 
Includes bibliographical references (leaves 111-116).
 
Date issued
1989
URI
http://hdl.handle.net/1721.1/14477
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.
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