Marketing strategy in the service industry : a product life cycle case study
Author(s)
Isenhour, Linda C
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Other Contributors
Sloan School of Management.
Advisor
Steven H. Star.
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Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1986. MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY Bibliography: leaves 92-96.
Date issued
1986Department
Sloan School of ManagementPublisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.