Lead user screening and testing of lead user generated product concepts
Author(s)
Nell, Michael Paul
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Other Contributors
Sloan School of Management.
Advisor
Glen L. Urban.
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Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1985. MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY. Bibliography: leaf 48.
Date issued
1985Department
Sloan School of ManagementPublisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.