A simulated forecast of the joint frequency distribution of any four-magazine campaign using readership survey data.

Author(s)
Klapfish, Maurice S.
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Sloan School of Management.
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Description
Thesis: M.S., Massachusetts Institute of Technology, Sloan School of Management, 1972
 
Includes bibliographical references.
 
Date issued
1972
URI
https://hdl.handle.net/1721.1/153361
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.
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