Defensive marketing strategy : empirical applications

Author(s)
Halloran, Michael J; Silver, Marc A
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Sloan School of Management.
Advisor
John R. Hauser.
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Description
Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1983.
 
MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY.
 
Bibliography: leaves 141-142.
 
Date issued
1983
URI
http://hdl.handle.net/1721.1/15492
Department
Sloan School of Management
Publisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.
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