Defensive marketing strategy : its application to a financial decision support system
Author(s)
Elkins, Webb F; Borschberg, Andre
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Other Contributors
Sloan School of Management.
Advisor
Glen L. Urban.
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Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1983. MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY. Bibliography: leaves 208-209.
Date issued
1983Department
Sloan School of ManagementPublisher
Massachusetts Institute of Technology
Keywords
Sloan School of Management.