Extending the Umbrella of Social Concern: Volvo's Strategic Approach to Environmental Management
Author(s)Rothenberg, Sandra; Maxwell, James
The name Volvo is considered by many to be synonymous with safety. In recent years, the company has undertaken a coordinated effort to expand that image to improve environmental performance as a strong point for their products. This case details the motivation behind that effort, outlines the steps taken to improve Volvo's environmental management, and evaluates its success to date.
Cooperative Environmental Strategy;Vol. 3, Number 2
strategic management, Volvo, environmental performance