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dc.contributor.advisorMichael Cusumano.en_US
dc.contributor.authorQayyum, Imran, 1971-en_US
dc.contributor.otherMassachusetts Institute of Technology. Management of Technology Program.en_US
dc.date.accessioned2005-05-19T15:35:31Z
dc.date.available2005-05-19T15:35:31Z
dc.date.copyright2003en_US
dc.date.issued2003en_US
dc.identifier.urihttp://hdl.handle.net/1721.1/16997
dc.descriptionThesis (S.M.M.O.T.)--Massachusetts Institute of Technology, Sloan School of Management, Management of Technology Program, 2003.en_US
dc.descriptionIncludes bibliographical references (leaves 121-124).en_US
dc.descriptionThis electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.en_US
dc.description.abstracteBusiness is rapidly becoming the defacto business model of many firms. The pharmaceutical industry will continue to thrive regardless of recession, terrorism, war, or other external forces. Question is: what eBusiness technologies and trends are being currently pursued by pharmaceutical companies in managing critical relationships with business partners such as doctors, physicians, suppliers, retailers, distributors, and consumers? The purpose of this research is to provide a high-level overview of the pharmaceutical industry and companies that dominate in this vast arena. This is followed by an in-depth analysis of eBusiness in terms of phases, models, architectures, vendors, and products. Finally, eBusiness technologies and trends in global pharmaceutical organizations related to procurement, sales, and supply chain are analyzed in various case studies. This analysis ultimately leads to a carefully orchestrated conclusion that recaps this entire research based on eBusiness in the pharmaceutical industry.en_US
dc.description.statementofresponsibilityby Imran Qayyum.en_US
dc.format.extent124 leavesen_US
dc.format.extent3583897 bytes
dc.format.extent3583655 bytes
dc.format.mimetypeapplication/pdf
dc.format.mimetypeapplication/pdf
dc.language.isoengen_US
dc.publisherMassachusetts Institute of Technologyen_US
dc.rightsM.I.T. theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. See provided URL for inquiries about permission.en_US
dc.rights.urihttp://dspace.mit.edu/handle/1721.1/7582
dc.subjectManagement of Technology Program.en_US
dc.subject.lcshElectronic commerceen_US
dc.titleeBusiness technologies and trends in the pharmaceutical industryen_US
dc.typeThesisen_US
dc.description.degreeS.M.M.O.T.en_US
dc.contributor.departmentMassachusetts Institute of Technology. Management of Technology Program.en_US
dc.identifier.oclc54106677en_US


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