Multi-product strategy and market growth : the benefits of rapid design transfer in new product development

Author(s)
Nobeoka, Kentarō; Cusumano, Michael A., 1954-
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MIT Japan Program.
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Description
Includes bibliographical references (p. 37-39).
Date issued
1994
URI
http://hdl.handle.net/1721.1/17119
Publisher
MIT Japan Program, Massachusetts Institute of Technology
Other identifiers
94-05
Series/Report no.
MITJP (Series) ; 94-05.
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