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Advertising decisions
([Cambridge, M.I.T.], 1967)
Marketing information systems: an emerging view
(Cambridge, M.I.T, 1969)
Introduction to management science and marketing,
([Cambridge, Mass., M.I.T.], )
Pricing decisions
([Cambridge, M.I.T.], 1967)
Personal selling decisions
([Cambridge, M.I.T.], 1967)