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New product strategy in small high technology firms
(Cambridge, Mass. : Massachusetts Institute of Technology, 1982])
Lecture notes relating to a systems approach to marketing
([Cambridge, Mass., M.I.T, 1964)
Adaptive control systems in marketing
([Cambridge, M.I.T.], 1968)
A repeat purchase diffusion model : Bayesian estimation and control
(Cambridge, Mass. : Massachusetts Institute of Technology, 1979])
Managing market share when consumers seek variety
(Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1985])
Management use of computerized micro-analytic behavioral simulations.
([Cambridge, Mass., M.I.T.], 1966)
Computerized simulation in chemical marketing.
([Cambridge, M.I.T, 1966)
The measurement and improvement of R & D marketing effectiveness.
([Cambridge, M.I.T.], 1967)
Marketing information systems: an emerging view
(Cambridge, M.I.T, 1969)
A note on the relationship between promotion sensitivity and consumer specific variables
(Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1985])