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Advertising budgeting and geographic allocation,
([Cambridge, Mass., M.I.T.], )
Marketing entry strategy formulation : a hierarchical modeling and consumer measurement approach
(Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1979])
Introduction to management science and marketing,
([Cambridge, Mass., M.I.T.], )
Market share rewards to pioneering brands : an empirical analysis and strategic implications
(Cambridge, Mass. : Massachusetts Institute of Technology, 1983])