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Now showing items 1-7 of 7
A model of adaptive control of promotional spending.
([Cambridge, M. I. T.], 1965)
Models and managers: the concept of a decision calculus
(Cambridge, M.I.T, 1969)
A market share theorem
(Cambridge, M.I.T, 1974)
Optimal allocation of competitive marketing efforts revisited
([Cambridge, [M.I.T.], 1971)
Social expressiveness of products and social desirability as mediating variables in Fishbein's model
(Cambridge, Mass. : Massachusetts Institute of Technology, 1983])
Brandaid: an on-line marketing-mix model
(Cambridge, M.I.T, 1972)
Operations research in marketing: what's up.
([Cambridge, Mass., M.I.T, 1966)