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Brandaid: an on-line marketing-mix model

Little, John D. C. (Cambridge, M.I.T, 1972)

Models and managers: the concept of a decision calculus

Little, John D. C. (Cambridge, M.I.T, 1969)

A market share theorem

Bell, David E.; Keeney, Ralph L.; Little, John D. C. (Cambridge, M.I.T, 1974)