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Social expressiveness of products and social desirability as mediating variables in Fishbein's model 

Schnedlitz, Peter. (Cambridge, Mass. : Massachusetts Institute of Technology, 1983])
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Brandaid: an on-line marketing-mix model 

Little, John D. C. (Cambridge, M.I.T, 1972)
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Optimal allocation of competitive marketing efforts revisited 

Naert, Philippe, A. ([Cambridge, [M.I.T.], 1971)
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Operations research in marketing: what's up. 

Little, John D. C. ([Cambridge, Mass., M.I.T, 1966)
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Models and managers: the concept of a decision calculus 

Little, John D. C. (Cambridge, M.I.T, 1969)
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A model of adaptive control of promotional spending. 

Little, John D. C. ([Cambridge, M. I. T.], 1965)
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A market share theorem 

Bell, David E.; Keeney, Ralph L.; Little, John D. C. (Cambridge, M.I.T, 1974)

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AuthorLittle, John D. C. (3)Little, John D. C. (2)Bell, David E. (1)Keeney, Ralph L. (1)Naert, Philippe, A. (1)Schnedlitz, Peter. (1)Subject
Marketing (7)
Mathematical models. (7)
Attitudes. (1)Consumers (1)Management (1)... View MoreDate Issued1965 (1)1966 (1)1969 (1)1971 (1)1972 (1)1974 (1)Has File(s)Yes (7)

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