Browsing International Motor Vehicle Program by Author "Hyun, Young-suk"
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The Road to the Self-Reliance New Product Development of Hyundai Motor Company
Hyun, Young-suk (2002-09-11)This paper traces the new product development of Hyundai Motor Company, Korea, which, since its foundation in 1967, has maintained the self reliance strategy, particularly in new product development. Business strategy ...