Critical dimensions of strategy : industry scope shift and reserve strategy trace

Abstract

We would like to propose two critical dimensions for strategy: "Industry Scope Shift" and "Reverse Strategy Trace." Recent changes in the progress of information technology and economic globalization raised the importance of these dimensions. Rapid progress in information technology requires firms to respond to the changes of scope including market and product. The execution speed is increasingly becoming critical to keep uniqueness of product and service offerings. Industry Scope Shift helps the capturing of these changes into strategy. Economic globalization demands the organizational challenge to manage conflicts between local market responsiveness and global operation efficiency. Reverse Strategy Trace gives a clear perspective to analyze emergent strategy to accumulate organizational learning from business operations. We will examine the importance of these two dimensions and provides answers when and why these are critical in the strategy planning process.