Global business strategy and innovation in banking

Abstract

The banking industry is known to have certainty only about uncertainty, change is only constant in adopting the technologies for developing innovative products and services, and yet the opportunities of arbitrage are everywhere including in economical settings and business strategies. The retail banking industry will be analyzed to understand why some banks make sustainable profits while others are less successful. We will analyze what business strategies would best work for such dynamic industry even as banking appears to be a commodity business. A systematic study will be set out to model the dynamics of different positioning of Delta Model and the effect of the underlying interactions. We will walk through the analysis of why the innovation along with the customer targeting and the operational effectiveness are crucial to implement the right business strategies. We also study banking case studies relevant to the business strategies. Finally, we present the conclusions with some recommendations in order for banks to thrive in the industry for years to come during both war times and peace times.