A normative methodology for modeling consumer response to innovation

Author(s)
Hauser, John R.; Urban, Glen L.
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Description
"This paper is also available under MIT Operations Research Center Technical Report TR-109."
 
Includes bibliography.
 
Date issued
1975
URI
http://hdl.handle.net/1721.1/1898
Publisher
MIT Alfred P. Sloan School of Management
Other identifiers
no.785-75
Series/Report no.
Working paper (Sloan School of Management) ; 785-75.
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