dc.contributor | Lilien, Gary Louis. | en_US |
dc.contributor | Little, John Dutton Conant. | en_US |
dc.date.accessioned | 2003-04-29T04:47:57Z | |
dc.date.available | 2003-04-29T04:47:57Z | |
dc.date.issued | 1975 | en_US |
dc.identifier.other | no.823-75 | en_US |
dc.identifier.uri | http://hdl.handle.net/1721.1/1903 | |
dc.description | Bibliography: leaf 25. | en_US |
dc.description.statementofresponsibility | Gary L. Lilien, John D.C. Little. | en_US |
dc.format.extent | 25 leaves | en_US |
dc.format.extent | 1234257 bytes | |
dc.format.mimetype | application/pdf | |
dc.language.iso | eng | en_US |
dc.publisher | MIT Alfred P. Sloan School of Management | en_US |
dc.relation.ispartofseries | Working paper (Sloan School of Management) ; 823-75. | en_US |
dc.title | The ADVISOR* project : advertising budgeting for industrial products : a nontechnical overview | en_US |