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dc.contributorLilien, Gary Louis.en_US
dc.contributorLittle, John Dutton Conant.en_US
dc.date.accessioned2003-04-29T04:47:57Z
dc.date.available2003-04-29T04:47:57Z
dc.date.issued1975en_US
dc.identifier.otherno.823-75en_US
dc.identifier.urihttp://hdl.handle.net/1721.1/1903
dc.descriptionBibliography: leaf 25.en_US
dc.description.statementofresponsibilityGary L. Lilien, John D.C. Little.en_US
dc.format.extent25 leavesen_US
dc.format.extent1234257 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoengen_US
dc.publisherMIT Alfred P. Sloan School of Managementen_US
dc.relation.ispartofseriesWorking paper (Sloan School of Management) ; 823-75.en_US
dc.titleThe ADVISOR* project : advertising budgeting for industrial products : a nontechnical overviewen_US


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