Pre-test market evaluation of new packaged goods : a model and measurement methodology

Author(s)
Silk, Alvin J.; Urban, Glen L.
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Description
Bibliography: leaves 67-72.
Date issued
1977
URI
http://hdl.handle.net/1721.1/1904
Publisher
MIT Alfred P. Sloan School of Management
Other identifiers
no.834-76
Series/Report no.
Working paper (Sloan School of Management) ; 834-76.
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