Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing

Author(s)
Hauser, John R.; Urban, Glen L.; Sloan School of Management.
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Description
Bibliography: leaves 1-2 (2nd group).
Date issued
1977
URI
http://hdl.handle.net/1721.1/1905
Publisher
Massachusetts Institute of Technology
Other identifiers
843-76a
Series/Report no.
Working paper (Sloan School of Management) ; 843-76A.
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