Decision support for marketing management

Author(s)
Little, John D. C.
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Description
"M.I.T. Marketing Center."
 
Bibliography: p. 51-52.
 
Date issued
1978
URI
http://hdl.handle.net/1721.1/1944
Publisher
Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 1019-78.
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