Aggregate advertising response models : the state of the art

Author(s)
Little, John D. C.
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Description
Bibliography: p. [39]-[42].
Date issued
1979
URI
http://hdl.handle.net/1721.1/1950
Publisher
Alfred P. Sloan School of Management, MIT
Series/Report no.
Working paper (Sloan School of Management) ; 1048-79.
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