The implications of external change for marketing

Author(s)
Little, John D. C.
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Description
"Talk before the midwinter conference of the Food Marketing Institute, Miami, Florida, January 24, 1979."
 
Bibliography: p. [19].
 
Date issued
1979
URI
http://hdl.handle.net/1721.1/1951
Publisher
Alfred P. Sloan School of Management, MIT
Series/Report no.
Working paper (Sloan School of Management) ; 1049-79.
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