Defensive marketing stategies

Author(s)
Hauser, John R.; Shugan, Steven.
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Description
Bibliography: leaves [41-43].
Date issued
1981
URI
http://hdl.handle.net/1721.1/1997
Publisher
Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 1243-81.
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