The impact of scale and media mix on advertising agency costs

Author(s)
Schmalensee, Richard.; Silk, Alvin J.; Bojanek, Robert.
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Description
Bibliography: leaves 21-22.
Date issued
1981
URI
http://hdl.handle.net/1721.1/2004
Publisher
Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 1269-81.
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