Prelaunch forecasting of new consumer durables : ideas on a consumer value - priority model

Author(s)
Hauser, John R.; Urban, Glen L.
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Description
Bibliography: p. 31-32.
Date issued
1982
URI
http://hdl.handle.net/1721.1/2005
Publisher
Alfred P. Sloan School of Management, Massachusetts Institute of Technology
Series/Report no.
Working paper (Sloan School of Management) ; 1270-82.
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